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Luxury Shoppers Are Skewing Younger This Holiday

2010 Accenture survey shows buying power in the youth market online.

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By: TOM BRANNA

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While recent news of a rebound in the luxury market segment has overjoyed retailers, the facts show that the comeback may be in a very different form than we are accustomed to seeing, says Tom Jacobson, managing director of Accenture’s pricing and profit optimization practice. Rather than finding a mainstay among older, brick-and-mortar shoppers, luxury retailers should note that, continuing on last year’s trends, today’s luxury shopper is younger and savvier with a tendency to buy online and at...

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